13/Mar/2024
Reducing food waste is crucial, especially with products close to expiry.
The study carried out by the Københavns Universitet – University of Copenhagen, surveyed 400 Danish consumers to understand their attitudes toward buying near-expiry meat and seafood.
The results? Three consumer segments were found: those highly willing to buy, selective buyers favoring meat, and those with low willingness. Factors influencing their decisions include perceived quality, food safety, social acceptability, and price.
Are you curious in discover more?
Take a look at the latest output generated in the frame of the MICROORC project “Consumers’ willingness to buy meat and seafood products close to the expiry date: an exploratory study from Denmark“, realized by Sujita Pandey, Amanda Bohl, Vittoria Favari, Pietro Mora, Sudikshya Phuyal, Eliška Sojková, Mausam Budhathok and Marianne Thomsen, in collaboration with the FOODRUS project.
Funded by the
European Union under Grant Agreement N° 101136248. Views and opinions expressed are however those of the
author(s) only and do not necessarily reflect those of the European Union or REA. Neither the European
Union nor REA can be held responsible for them.